What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
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Crushing Club Marketing (2)
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...