Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Crushing Club Marketing (2)

greystone-golf-and-country-club

2 min read

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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joel-livingood-interlachen-country-club-pandemic

3 min read

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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How to Create Great Club Video Marketing on a Budget – drone shot, golf course, sand traps, private club – StoryTeller

1 min read

How Private Clubs Can Drive Results with Less Waste Through Video

Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...

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group of people with hand together in a circle

3 min read

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

2 min read

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...

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Connecting Private Club Content to Your Best Stories – StoryTeller

3 min read

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...

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new member onboarding technology

3 min read

More than the Meeting: Step Up Your New Member Onboarding with New Technology

Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...

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membership marketing challenges

3 min read

Membership Marketing Challenges: Is an Agency Right for Your Club?

The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...

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CCMPodcastHeader.001-2

4 min read

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...

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CCMPodcastHeader.001-1

2 min read

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...

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