2 min read
Ed Heil: Mar 10, 2021 8:38:59 AM
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
3 min read
Ed Heil: Feb 25, 2021 7:00:00 AM
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
1 min read
Kathy Heil: Feb 19, 2021 11:00:00 AM
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
3 min read
Ed Heil: Feb 10, 2021 6:45:00 AM
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
2 min read
Kathy Heil: Jan 6, 2021 1:00:00 PM
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
3 min read
Kathy Heil: Oct 30, 2020 12:00:00 PM
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
3 min read
Kathy Heil: Oct 6, 2020 12:02:00 PM
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
3 min read
Kathy Heil: Sep 9, 2020 8:36:00 AM
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
4 min read
Ed Heil: Nov 27, 2019 9:27:20 AM
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
2 min read
Ed Heil: May 21, 2019 10:00:00 AM
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
