3 min read
Kathy Heil: Oct 30, 2020 12:00:00 PM
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
3 min read
Kathy Heil: Oct 6, 2020 12:02:00 PM
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
3 min read
Kathy Heil: Sep 9, 2020 8:36:00 AM
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
4 min read
Ed Heil: Nov 27, 2019 9:27:20 AM
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
2 min read
Ed Heil: May 21, 2019 10:00:00 AM
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
1 min read
Ed Heil: Apr 12, 2019 1:13:14 PM
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
1 min read
Ed Heil: Feb 19, 2019 3:16:43 PM
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
2 min read
Ed Heil: Dec 13, 2018 7:00:00 AM
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
2 min read
Ed Heil: Nov 6, 2018 11:54:47 AM
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
3 min read
Ed Heil: Nov 1, 2018 1:17:49 PM
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
