1 min read
Ed Heil: Apr 12, 2019 1:13:14 PM
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
1 min read
Ed Heil: Feb 19, 2019 3:16:43 PM
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
2 min read
Ed Heil: Dec 13, 2018 7:00:00 AM
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
2 min read
Ed Heil: Nov 6, 2018 11:54:47 AM
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
3 min read
Ed Heil: Nov 1, 2018 1:17:49 PM
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
3 min read
Ed Heil: Oct 17, 2018 11:56:44 AM
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
3 min read
Ed Heil: Oct 9, 2018 4:04:00 PM
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
2 min read
Ed Heil: Oct 1, 2018 11:47:55 AM
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
3 min read
Ed Heil: Aug 7, 2018 8:30:00 AM
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
5 min read
Ed Heil: Jul 10, 2018 10:33:40 AM
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
