2 min read
Ed Heil: Nov 6, 2018 11:54:47 AM
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
3 min read
Ed Heil: Nov 1, 2018 1:17:49 PM
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
3 min read
Ed Heil: Oct 17, 2018 11:56:44 AM
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
3 min read
Ed Heil: Oct 9, 2018 4:04:00 PM
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
2 min read
Ed Heil: Oct 1, 2018 11:47:55 AM
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
3 min read
Ed Heil: Aug 7, 2018 8:30:00 AM
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
5 min read
Ed Heil: Jul 10, 2018 10:33:40 AM
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
21 min read
Ed Heil: Jun 25, 2018 6:00:00 AM
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
22 min read
Ed Heil: Jun 11, 2018 8:00:00 AM
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
25 min read
Ed Heil: Jun 4, 2018 6:00:00 AM
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
