2 min read
Kathy Heil: Apr 9, 2024 2:10:00 PM
As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to...
2 min read
Kathy Heil: Mar 4, 2024 3:54:47 PM
If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...
3 min read
Ed Heil: Feb 12, 2024 2:26:24 PM
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
3 min read
Ed Heil: Feb 2, 2024 9:30:00 AM
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
3 min read
Ed Heil: Jan 10, 2024 9:00:00 AM
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
7 min read
Kathy Heil: Oct 23, 2023 2:30:00 PM
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...
5 min read
Kathy Heil: Sep 8, 2023 10:15:00 AM
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...
4 min read
Kevin Page: Jun 21, 2023 10:00:00 AM
Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...
3 min read
Kathy Heil: Apr 12, 2023 11:30:00 AM
America's private clubs are at a crossroads.
6 min read
Kevin Page: Apr 5, 2023 11:15:00 AM
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....
