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Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Marketing for Private Clubs (3)

golf course overlooking water

3 min read

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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greystone-golf-and-country-club

2 min read

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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joel-livingood-interlachen-country-club-pandemic

3 min read

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

2 min read

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...

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Connecting Private Club Content to Your Best Stories – StoryTeller

3 min read

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...

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someone typing on a laptop

2 min read

How Private Clubs Can Leverage Content Marketing in a COVID-19 World

Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...

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social media recruitment

2 min read

What Your Social Media Recruitment is Missing

With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...

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private club managers

3 min read

Why Private Club Managers Don’t Make Good Marketers (And Why It’s Not Their Fault)

As a General Manager of a private club, your board and key stakeholders are looking to you for answers. What membership growth initiatives do you...

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sales enablement

4 min read

[Webinar] Supercharge Your Salesmanship with Sales Enablement

In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...

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Content Marketing for Golf Course Real Estate

3 min read

Build Buyer Trust with Content Marketing for Golf Course Real Estate

Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...

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