3 min read
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
3 min read
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
2 min read
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
3 min read
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
2 min read
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
3 min read
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
2 min read
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
2 min read
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
3 min read
As a General Manager of a private club, your board and key stakeholders are looking to you for answers. What membership growth initiatives do you...
4 min read
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...
3 min read
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...