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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

The Heart of StoryTeller: Our Common Set of Values and Beliefs

You know how company core values go:  Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat company values like a formality - it’s important to have them, but usually go unobserved. Yet, now more than ever, we all want to work for, and partner with, an organization that stands for something meaningful. At a time when hiring the right people for the right seat is tougher than ever, and retaining talent in this virtual and hybrid world, your company's core values should attract the right people and scare away those who are not the best fit.

Years ago, StoryTeller was no different than most companies and our values were hollow and meaningless. It’s not to say we didn't value those traits in people. In fact, if a job candidate today doesn’t possess those basic values like honesty, trust and clear communication, red flags would go up before the core values are even considered. So, we think of those essential values as “permission to play” values, which is to say, those values get you in the game.

Our core values are what our company has been built upon and they are the foundation for how we hire, fire, review and reward our team. They are values that have helped us earn Minneapolis/St. Paul Business Journal's Best Places to Work honors multiple times, including 2022. Best of all, these values were created by taking the best attributes of our already amazing team. If you can emphatically check off each of these values, we should talk! Here they are:

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From the beginning, I thought it would be fun to have a video company that could produce video...

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Your team is uninspired, they lack the fire and passion that you feel they should have to perform...

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After more than seven years in Bloomington, the StoryTellers packed up our computers, our Emmys,...

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I’m not a fan of fake things. I prefer wood to plastic. Real food over processed foods. Fake people...