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3 min read

The Heart of StoryTeller: Our Common Set of Values and Beliefs

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You know how company core values go:  Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often company values are like manners, it’s important that you have them even though some have none. Yet we all want to work for, and partner with, an organization that stands for something meaningful.

At StoryTeller, our values used to be just like those and it’s not to say we don’t value those traits in people, in fact, if you don’t possess those values we're probably not the right team or partner for you. So, today, we call those values our “permission to play” values, which is to say, those values get you in the game.

Our core values are what we’ve built our company upon and they are the foundation of how we hire, fire, review and reward our team. These were created by taking the best attributes of our already amazing team, and if you can emphatically check off each of these values, we should talk! Here they are:

1. Problem Solver

At StoryTeller, our clients hire us to solve big problems: drive new leads to their business, generate results they can measure, and communicate their messages clearly and effectively. And it’s a challenge we take seriously and we will do everything in our power, pulling out all the tools in our tool chest, to help. Often, this requires tremendous creativity, vision, and determination. We love people who are relentless in solving problems quickly and efficiently. And, if we're not the best people to solve the problem, we'll find the people who are.

2. Lock Down Reliability

When we talk about lock down reliability we mean “100% dependable-I-will-never-let-you-down-reliable.” Who’s the most reliable person in your life? Who’s your lock down reliable, go-to guy or gal? That’s what we mean. Are you that person to your co-workers and your clients? Or do you just like it when other people are that way for your convenience? We do not take people for granted, and as a result, it’s critical that our clients and co-workers know that when you say you’ll do something, you’ll do it. No question about it. If you’re someone that expects others to adapt to you, you probably won't fit our culture at StoryTeller.

3. Get Shit Done

Yep, I said it. Get Shit Done. This value has two meanings. The first is straightforward - we get shit done. We knock out work quickly, efficiently, on time, and on budget. Period. We don’t waste time, delay projects for silly editorial nuances. We’re the special forces, the Navy Seals of a marketing department, so we move quickly to get shit done. Secondly, people who thrive at StoryTeller are not afraid to do the “shit work.” Everyone on our team is willing to help take out the trash and clean the fridge and get their hands dirty and they are not above any duty in the company. After all, this helps us get shit done.

4. Inspire by Example

Probably the softest of our five values, however, it’s critical for culture. We’re not attention seeking, chest thumpers. Instead, we favor people who possess a quiet confidence and don’t need to make sure others know how great they are. When you’re arm-to-arm and side-by-side, getting shit done so you can be lockdown reliable, you will inspire all of us. This is not to say when you inspire by example you don’t need kudos. To the contrary, kudos are part of our weekly meetings when we celebrate those who displayed our values during the previous week.

5. Driven to Mastery

Have you learned it all? Reached the top of your game? Know it all? Then you’re not singing from the StoryTeller hymnal. We recognize that mastery is elusive; that you never really master anything, because just when you get to the pinnacle, you realize there’s another peak to summit. Our clients rely on us to continue to learn more so we can help grow their business. Please don’t tell us you’ve learned it all because odds are, you haven't. There are no grades and there's no graduation in our work. It's an evolution. And as marketing continues to evolve, we will always be driven to refine and discover new tricks, tools, applications for our work.

So our core values are evident in people who are lockdown reliable problem solvers who get shit done because they’re driven to mastery and most importantly, they inspire us all by their example. If your values align with ours, you’ll fit right in at StoryTeller, because this is our culture - our common set of values and beliefs.

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