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Video Production

Video camera at promotional video filming

Know Your Audience for Your Promotional Video

So, you’ve been thinking about a promotional video for your company or organization.

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Video editor reviewing reels

Online Video Makers vs. Professional Video Production

Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past decade, we’ve begun to reach the point where the average media diet consists more of online video than...

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Filming company video

Hire with Confidence: Using Video to Foster Transparency and Clarity

If you could be totally transparent about your company, and your current job openings, would you be? Would you be willing to share the good, bad, and ugly about that role you so desperately want to fill? If you were that open, would people apply? If...

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Video producer reviewing set

3 Ways a Video Producer Can Help You

At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing team a place to share their art and the end product with the world. At its worst, it's frustrating,...

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Video Interview

8 Tips for Conducting a Video Interview

The word "interview" often brings to mind images of a TV news anchor asking tough, pointed questions as he tries to get to the bottom of an issue. But when you're conducting an interview for a company marketing video, the interview process is a...

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Pen on video production contract

The Three Requirements for a Video Production Contract

Lights. Camera. Action! It sounds so easy, but there's much more that goes into a video production—which means there's much more involved than you might think when it comes to your video production contract. Whether it's a highly-produced branding...

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image of a videographer man holding camera

What is a Video Producer and What Do They Actually Do?

In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the kids around, coordinates activities, and makes sure everyone in the family feels loved every day....

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Woman in front of book case

Storytelling for Businesses: Identifying Your Compelling Brand Stories

In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and on. According to Zippia Research, 6 million new blog posts are published every day. We are...

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meet the team: Steve Mulholland

Meet the Team: Steve Mulholland’s Storytelling Journey

If you need a complex story told in a visually intriguing way that connects with your audience, Steve Mulholland is your guy. He’s been at it for more than 30 years and continues to get excited about the ever-evolving world of video storytelling.

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