Attract the Right Prospects
By developing your club's unique stories, then using modern digital strategies to bring your club's brand to life, we help you attract the ideal prospective members of your club.
Private Club Marketing
You can grow your membership and engage members — we can help.
StoryTeller is an inbound marketing agency helping private clubs grow their membership, event revenue, and build lasting community. We provide private club marketing services that stretch from marketing training to sales enablement and everything in between.
Start with a Proven Process
Convert Interested Visitors to Leads
Through research and strategy, we create opportunities to begin the membership conversation earlier – and more often – with the right people. You'll be able to confidently predict, report and influence new member activity.
Stay Connected
We align your message with the motivations of your audience, so you can continue the conversation until the prospect is ready to join...whether that takes weeks, months or even years.
1.
The Deep Dive
We start by assessing your club's starting point and discovering your goals. Through research and gap analysis, we determine your needs and prioritize tactics for quick wins and long-term success.
2.
Build the Foundation
Next, we build the foundation necessary to achieve your goals. This always includes a strategy and plan, but may also include implementing tools, training your team, and developing processes.
3.
Execute the Program
Finally, we develop and deploy the content and implement marketing programs. We measure results and make adjustments to ensure your goals are met and new opportunities are developed.
Tools and Resources for Private Club Marketers
Check out these great resources that will help you learn the essentials for private club marketing and how to budget for them today!
LEARN HOW TO MASTER DIGITAL MARKETING STRATEGIES FOR YOUR PRIVATE CLUB
Download our free, easy-to-understand guide to discover how to implement a comprehensive online marketing strategy for your private club.
Case Study Download
How Hazeltine Used Digital Marketing to Rebound
Download this free case study to uncover the proven strategy that led to a 65% increase in event business, 60% increase in tournament revenue and over 150 new members across all membership categories!
Tell Your Stories
By developing your club's unique stories and sharing them using modern digital strategies, we bring your club's brand to life. Shared stories build community within your club, and enable deeper connections.
Give Members a Reason to Refer Friends
We find and convey stories that help your members feel connected and make them want to share the experience with their friends. Shared stories increase members' sense of pride in their club.
Make New Members Feel Welcome
By aligning your messaging with the motivations of new members, and using technology, we enhance the new member's onboarding experience and help them become engaged in club culture quickly. Successful onboarding improves member retention.
Since 2012 Hazeltine has partnered with StoryTeller where they have helped us with our inbound marketing, website, tracking, and customer nurturing. We see ourselves as a leader in the golf industry and StoryTeller has helped our digital presence reflect that. They have taken the time to learn the ins and outs of Hazeltine to ensure their work is not only effective but also very personal to create the best possible experience for both our members and customers. I would undeniably recommend their services!
Lukas Dreger, Director of Member Engagement
Hazeltine National Golf Club
Kathy Heil
Partner
Ready to chat?
Grab a time on my calendar to discuss your membership goals and objectives.
Subscribe to
Crushing Club Marketing:
StoryTeller's Private Club Marketing Blog
Subscribe to the Crushing Club Marketing Podcast.
4 min read
Content Marketing Considerations for Clubs (Part 2)
Jun 24, 2021 by Kathy Heil
In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of...
6 min read
How Every Club Can Take Control of Membership Marketing in 2021
Jun 21, 2021 by Kathy Heil
If you gave the health of your private club membership a letter grade for the past year, what would it be? For some...
12 min read
Mastering Social Media for Clubs: Go Beyond Likes and Shares
Mar 30, 2021 by Ed Heil
Social media provides a platform for direct communication between your members, prospects, employees, and admirers....