Benefits of Podcasting For SEO & How to Get Started
We’ve all heard the aphorism “a rising tide lifts all boats” in conjunction with the economy–but have you thought about it in terms of Search Engine Optimization (SEO) authority for your webpage?
One of Google’s algorithm nuances is that sites rank higher based on the number of visits, backlinks, comments, etc… no matter where on the site they are. In other words, if you have something that drives traffic to your website, even if it is about nothing directly connected to your business, it will help drive traffic and build authority for your entire website. It’s an insight that I heard Dale Bertrand from Fire&Spark talk about at Inbound 2021, and it really piqued my interest in podcasting as a tool for authority-building.