Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, but they all have one thing in common: they keep the tone, voice and perception of your business consistent across all platforms.
As the demand for more online content increases, especially online marketing videos, sticking to that style guide is more important than ever. The more video content you create through campaigns, you have an opportunity to be consistent and be a good steward to that style guide. Even if you are producing video that is distributed online throughout the year, there will be brand and style consistency across the board.
So, what are some guidelines that should be included in your video production style guide? Here are five to get you started.