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The StoryTeller Newsroom Blog

Welcome to the StoryTeller Inbound Marketing blog. Subscribe to keep up with the latest marketing and video production news.

Benefits of Podcasting For SEO & How to Get Started

We’ve all heard the aphorism “a rising tide lifts all boats” in conjunction with the economy–but have you thought about it in terms of Search Engine Optimization (SEO) authority for your webpage? 

One of Google’s algorithm nuances is that sites rank higher based on the number of visits, backlinks, comments, etc… no matter where on the site they are.  In other words, if you have something that drives traffic to your website, even if it is about nothing directly connected to your business, it will help drive traffic and build authority for your entire website. It’s an insight that I heard Dale Bertrand from Fire&Spark talk about at Inbound 2021, and it really piqued my interest in podcasting as a tool for authority-building.

14 Costly Mistakes Businesses Make When Implementing HubSpot

Marketers (and humans) are always looking for the silver bullet solution that solves all of their...

5 Ways You are Confusing Your Inbound Marketing

Inbound marketing—and the essential component of content marketing—may seem simple, but without a ...

StoryTeller Named to MSPBJ's 2022 Best Places to Work

StoryTeller Media + Communications is honored to announce our selection as one of the 2022...

Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]

In today’s digital world, any business can reach out directly to their target customers, build...

8 Marketing Video Production Ideas that Really Work

We’ve been beating the video drum since we started as a marketing agency. We know firsthand that ...

Using Recruitment Videos For Attracting Talent

It might seem obvious, but employees who like where they work and feel connected to their company’s...

8 Fresh Digital Storytelling Ideas for Business (+ Examples)

You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of ...

Manufacturing Marketing: How Industrial Businesses Grow Online Reach

How do you typically make a purchasing decision? You likely go to Google, type in phrases,...

Master the Video Elements: Digital Storytelling Examples

Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and...