Planting Seeds for a Long-Term Video Marketing Strategy
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more video,’ they say. ‘But we don't have enough time for video. We don't know how to get started. Our people are nervous about being on camera. We don't have enough budget.’ Other times, companies get stalled because they have many great ideas for videos, but tackling the video production plan scares them or stops them in their tracks.