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The StoryTeller Newsroom Blog

Welcome to the StoryTeller Inbound Marketing blog. Subscribe to keep up with the latest marketing and video production news.

Creating a Video Style Guide for Your Company, Brand or Business

Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, but they all have one thing in common: they keep the tone, voice and perception of your business consistent across all platforms.

As the demand for more online content increases, especially online marketing videos, sticking to that style guide is more important than ever. The more video content you create through campaigns, you have an opportunity to be consistent and be a good steward to that style guide. Even if you are producing video that is distributed online throughout the year, there will be brand and style consistency across the board.

So, what are some guidelines that should be included in your video production style guide? Here are five to get you started.

Creating Drag and Drop Websites Using Website Builders

Using a website builder is the easiest way to dive into launching a new website. Although there’s a...

An Overview of the Video Animation Production Process

Video animation is both an art and a science, and increasingly, companies are realizing that...

Terms to Know to Understand Marketing Animation

An animated marketing video done well can work wonders for your business. It can catch attention,...

Producing About Us Corporate Videos: How to Make Them Interesting

What is a corporate video? The term “corporate video” covers a lot of bases, but it generally...

Who Needs a Gaffer? The Real Members of a Video Production Team

Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do?

Comparing Video Production Companies (& Impacts on Project Pricing)

How many people does it take to produce a video? This is a great question. The costs and quality of...

Video Interview Backgrounds & Backdrops: Choosing the Best Location

Finding the best video interview background is one of the most important parts of the video...

What Alternative Marketing Means Today (And How to Stand Out)

Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across...