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The StoryTeller Newsroom Blog

Welcome to the StoryTeller Inbound Marketing blog. Subscribe to keep up with the latest marketing and video production news.

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends and search engine updates will help you stay competitive and rank in search, but how do you prioritize? One aspect we know remains the same when it comes to SEO – search engines reward authoritative and trustworthy websites that provide valuable content to their visitors.

Content marketing has long been a driver of organic search traffic with various strategies going in and out of fashion. And for the last several years, content pillars have the spotlight. But is it worth it? Does your company need to invest time and resources into making content pillars now? The real question should be, do you want to efficiently optimize your content, drive more traffic, convert more visitors to leads, and convert more leads to customers? If the answer is yes, then you should implement content pillars into your SEO strategy.

Beyond HubSpot CRM: Using HubSpot CMS Hub® for Managing Your Website

Launching a new website requires significant amounts of research and planning, not to mention major...

17 Essential Video Production Questions to Ask Before Creating a Video

We spend a lot of time sitting down with clients discussing how we can tell their best stories...

Behind the Scenes: A Simple Explanation of the Video Production Process

Recording videos today is easier than ever thanks to the high-quality video cameras built into most...

What is a Video Producer and What Do They Actually Do?

In many households, there’s usually a leader that takes charge to get things done. They’re the ones...

The 5 Fundamentals of Inbound Marketing

The fundamentals of inbound marketing just might push you to retire your old marketing ways and...

Producing Video in 2022? Download Our Editable Video Script Template

You’ve brainstormed, planned, and found the budget, but are you ready to actually put together that...

Ideating to Implementing: Our Guide to Video Marketing

There is a lot to consider when creating a marketing video for your company. First, there are the...

Benefits of Working with a Video Producer

You’ve decided to want a video, great! Now what?

Unless you're satisfied with doing something on...