Resource Center

Video Production Guide

Our Definitive Guide to Video Production covers everything from where to shoot, who can shoot, how much it costs to shoot video, from pre-production to post-production. 

Case Study: Content Creation Drives Sales

Fine wine purveyor, Haskell's, leverages the power of content marketing and short videos to create brand awareness, boost customer loyalty and increase online sales.

Pre-Launch Video Checklist

Before you finish your video, there are a few things you need to check off the list. From optimization to publishing considerations, there are a few things to keep in mind.

Webinar Recording: Storytelling for Business

It’s essential for marketers to understand how to connect with their audiences using stories. In this webinar, learn how to identify and tell your company's most captivating stories.

Video Production Scorecard

Download our free, editable video production scorecard (.xls) to help you ask the right questions to compare and and decide on your next video production company.

Buyer Persona Template Download (.PPTX)

71% of companies who exceed their goals have documented personas. Download this template to document and organize your audience and start aligning your marketing content.

Case Study: Increased Memberships, Events and Weddings

Strategic implementation of inbound marketing and lead nurturing increases lead to customer conversions for golf memberships, events and weddings.

12 Burning Questions Every Marketer Wants to Know About Video

Video marketing is taking over! Here are answers to some of the most frequently asked questions we get to help you build a winning video marketing plan.

Video Marketing Blueprint

Learn what you need to launch a video marketing plan that's on point and on budget with this common-sense approach.

Webinar: Creating Valuable Buyer Personas

In this webinar recording, we'll teach you how to convert more leads by aligning content to your customers' pain points and motivations.

A Blueprint for Your Video Marketing Strategy

Get access to our easy to use Video Shoot Planning Template, Key Messages Workbook and learn what you need to launch a video marketing plan that's on point and on budget.

Video Marketing Lookbook

Learn how to match the buyer's journey to your selling process using the versatility of video marketing with our PDF lookbook.

Using Pop-Up Forms for Lead Generation

Learn the essentials for creating actionable pop-up and overlay CTAs that lead website visitors to action and conversion using HubSpot’s (free) Lead Flow tool.

Beginner's Guide to Blogging Cheat Sheet

Blogging can help you engage with your audience and attract new visitors and leads to your website. Learn the basics of blogging and start attracting new leads to your website today.

Topic Cluster Planning Worksheet

Content Marketing Strategy Template

This quick, one-page editable PDF will help you focus on the most important details of your content marketing strategy, without getting lost in the weeds.

Case Study: Inbound Success for Manufacturing

Industrial Manufacturer, W.C. Branham, implements optimized videos and blogs to improve organic search rankings, convert leads and close customers.

30 Lead Generation Tips, Tricks and Ideas

We've compiled the 30 greatest lead generation, tips, tricks and ideas in this guide, so you can maximize conversion rates and start reeling in leads on your website.

19 Types of Video Guide

This guide walks through all the various types of video and what purpose they serve for different situations. From social media videos to professional-grade commercials, this guide explains how and why your company could use video.

Case Study: Short Video Content Nurtures Website Engagement

Informative product videos created to supplement training for Uponor North America, a manufacturer of commercial plumbing and indoor climate products.

Costly Mistakes When Implementing Inbound Marketing

Inbound marketing is a proven process but it takes strategy, planning and time. Watch this 30-minute recording to learn the common mistakes companies make.

Video Marketing Strategy Webinar

Learn how to recycle old video content, set a framework for scaling video content, and gain access to our video marketing planning kit.

Effective Company Videos: Avoiding the Common Mistakes

All video is not created equally. There are common mistakes that companies make that keep their videos from resonating with their audience.

Case Study: Video Boosts Engagement and Enrollment

Program-specific showcase videos significantly increase online engagement with prospective students and boosts new student registrations.

Creating a Video Strategy that Aligns to Your Buyer's Journey

Learn how to create a video plan that will transform your marketing content and connect with customers at any point on their buying journey.

Video Blogging Cheat Sheet

This 4-page cheat sheet provides the who, what, when, where and why of video blogging. Learn how video can increase engagement and convert more leads for your business!

How to Drive Website Visits and Convert More Leads

Learn how blogging, social media and email marketing can drive measurable leads for your organization and provide valuable ROI.