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Move Beyond Traditional Marketing:

Hazeltine National Golf Club’s Proven Strategy that Resulted in Over 150 New Members

Like many private clubs, Hazeltine felt the impact of the “Great Recession”; declining membership and pressure to increase wedding and event revenue. With the emergence of content marketing, social media and SEO, Hazeltine, together with StoryTeller, became one of the first private clubs in the country to turn its website into a dynamic lead generation tool.

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