4 min read
What Are Content Pillars? Why Do We Need Them For SEO?
SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends...
WHEN WE SAY "STORIES," WE MEAN MORE THAN WORDS.
Standing out is only half the battle. Words can get you found, sure – and it's what they find when they find you that really matters.
We're storytellers by birth, journalists by trade, and marketers by choice. Our content marketing services lock onto the goals you need to hit with a combination of the right content strategies and your strongest assets.
Blog Writing Services
Our content team goes beyond the keywords to learn what concepts, questions, topics, and stories your business can own – then we create high-quality blog content that aligns with your strengths and your goals.
- Journalism roots and story-focused content approach
- Deep SEO research to pick the most rewarding opportunities
- Syndicate across other channels like social media, email, and advertising for maximum impact
Podcast Production Services
Engage with new and loyal audiences in a new way with a tightly focused podcast series. Our editorial process makes sure your podcast content is on-topic, on-message, on-brand, and in lock-step with your marketing goals. Our technical expertise covers everything from recording to publication on major platforms like Apple Podcasts, Spotify, Google Podcasts, Pocket Casts, and more.
- Broadcast background helps us record and create your must-listen stories
- Professional editing for clean, engaging episodes
- Smart distribution means you can pair podcasts with blogs, emails, videos & more
Website Writing Services
Your website is like your business's online home, and the homepage is just your front door. To attract and convince visitors, all of your website content needs to answer one question: "Why should someone find and choose my company?" StoryTeller uses a pillar/cluster strategy to capture relevant interest and bring leads closer to your business online.
- Reflect your brand's benefits in simple messaging across your site
- Website optimization so you can rank for terms most relevant to your industry
- Keyword research ensures you're competing where you should and capitalizing where your competitors aren't
SEO Content Writing Services
Just picking high-ranking keywords is a great way to waste time and money. Instead, StoryTeller's strategic SEO services consider your goals, industry, and audience to find the right search opportunities and define your SEO competition so you can show up when the right person Googles the right thing.
- Content optimization to tie every possible blog, photo, video, and podcast to the things your audience is searching
- Keyword audits to capitalize on trends and avoid SEO penalization
SIMPLIFY YOUR CONTENT MARKETING STRATEGY WITH OUR FREE, ONE-SHEET CONTENT MARKETING STRATEGY TEMPLATE.
