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Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

Hole In Ones: Designing the Best Golf Course and Private Club Websites

Having been a member of a private golf club for the last 10 years, I know first-hand how important the member experience is when accessing the "back-end" of the club's website. Whether logging into the app on my phone or desktop, having a seamless way to make tee times, dinner reservations or pay my statement it is important to overall membership satisfaction.

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves....

Use Blogging To Jumpstart Your Club's Venue Marketing

As a private club marketer, you’ve likely heard that today’s consumers prefer learning about...

Content Marketing Considerations for Clubs (Part 2)

In a recent blog post, we discussed what content marketing is, why blogging on your website is...

How Every Club Can Take Control of Membership Marketing in 2021

If you gave the health of your private club membership a letter grade for the past year, what...

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects,...

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where...

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...