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What is Content Hacking and How Can It Help Your Business? - team, social, website, building

How to Growth Hack Your Content Marketing Strategy

By Jake Hughes, Head of Content Marketing at Website Builder Ninja and co-founder of Liberty Office

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5 Customer Acquisition Tactics Every Business Should be Using

Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting them. So, how can you use inbound sales tactics to acquire new customers? Where should you be putting...

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Creating Quality Content with a Clear, Non-Aggressive Call to Action

SEO and social media are effective ways to attract potential customers to your website, but once those visitors arrive, what do you want them to do? Calls-to-action, commonly shortened to CTAs, are the guideposts you provide to tell your visitors...

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The Top Four Marketing Automation Software Options for Small Businesses

Sustaining a solid content marketing strategy can sometimes be overwhelming for small businesses. There are so many moving parts to manage — and time, as well as staff, are not always in abundant supply. Everyone knows that efficiency and...

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Content Metrics: 5 Trackable Targets to Help You Reach Your Goals

We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its fullest potential? Furthermore, in the interest of growing your business, what long-term goals should...

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5 Tips to Increase the Conversion Rate of Your Landing Page

Landing pages are very important to your lead generation strategy. This is why a lot of marketers and business owners spend their time driving traffic to their web pages, hoping that it will convert. On average, a good landing page will convert...

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How to Create the Best PPC Campaigns for Lead Conversion

I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost effective way to successfully drive leads at a return rate that makes complete financial sense for an...

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Should I Delete Negative Comments From My Social Media Pages?

What do you do when people post negative comments about you? Face it, not everyone loves you. And many consumers let the world know just how much they dislike you, your products and your practices on your social media channels. We’ve seen the...

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