Website Hospitality: Hotel Marketing Ideas to Welcome Potential Leads

So you're planning your next vacation. What's the first thing you do? If you said "Start Googling" you're not alone. 

Yes, most of us know that the Internet is where vacation dreams come true – or, at least where people learn more about the places they'll stay on vacation. But how exactly does the modern-day hospitality marketer cater to visitors of their website in a way that converts people from stranger to interested prospect? Follow these 4 hotel marketing ideas to start generating leads through your website today. 

Answer Questions With Blog Posts

When it comes to building trust, being transparent, and ultimately garnering more leads for your hotel, there is nothing more powerful than a blog post. Because hotels are big-ticket, destination-based purchases, people expect to have their questions answered before they buy. And nothing fits that bill quite like a blog post.

READ MORE: How to Write Blog Titles That Get Search Results

The best blog posts are a few hundred words worth of answers to one specific question or topic, which is usually how hotel industries are organized. Think:

• What does the all-inclusive package include?
• Does your hotel provide transportation to and from the airport?
• What activities are available near the hotel property?

Consider also that blogs can be discovered through search, indexed on your site, repackaged into different forms of online content, distributed to your hotels prospect lists through email and social media, and can be used as lead generation tools through the inbound marketing process. 

Pricing Pages Build Trust and Convert

If you ask the average person what they'd do if they won the lottery, most would mention something about taking a vacation. That's because money is one of the (if not the) most significant things holding people back from booking their next hotel stay. Now, including a pricing page on your website won't make your hotel fees any less significant for the consumer, but it does give people a sense that your hotel isn't hiding anything, and it's an excellent piece of content to give away in exchange for a website visitors' contact information.

People are smart. They know things cost money. Why not treat them as such by including a page on your website that clearly lays out costs?

Videos Take Viewers To Your Property

As we like to say here at StoryTeller, video can – like no other form of content – take you somewhere and show you something. This makes video an especially useful tool for destination-based purchases such as hotels. 

But wait, there's more! Website video hosting platforms such as Wistia give you the ability to gate your video – meaning visitors have to give up some contact information in exchange for viewing your video.

Still not sold? Get this: 71% of marketers say that video converts visitors into leads better than any other form of content.

Discount Offers Attract Prospects

With an estimated 40,500 monthly Google searches for the term "last minute hotel deals" and dozens of websites devoted to discounted hotels (Hotwire.com, Priceline.com, KAYAK, and cheaptickets.com – just to name a few) there's clearly an appetite for saving money on hospitality purchases. People are more than willing to self-identify as an interested prospect in exchange for information about how they can save a buck through a limited-time or limited-quantity offer. 

This is a huge opportunity for marketers looking to generate leads through their hotel's site!

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Your future guests are already looking at your website. Why not learn who they are?