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3 min read

Outsourced Lead Generation: Why Hire a Marketing Agency?

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Many marketers and small business owners think that when it comes to lead generation an internal team is the  only way—however, there are a myriad of reasons why hiring a marketing agency might be the best use of your company's lead generation budget. If you feel your company's internal process has grown stale and is in need of a refresh, take a minute to consider these justifications for why outsourced lead generation might be the best option:

1. Fresh Perspective

After spending months and years working in the same company and the same industry with the same people, it's easy for your internal team to lose the ability to have a fresh perspective on your company's marketing options. Marketers can often get stuck doing the activities that seem important to the company but aren't affecting your company's bottom line.

Marketing agencies work with a variety of companies, industries and verticals and can often provide insight on what companies outside of your field of vision are doing to move the needle. This fresh perspective can really bring new life to your internal marketing efforts and help move your company towards seeing real results.

2. Make the Most of Your Investment

Salary.com reports that the 2015 national average base salary for a marketing manager is $88,641, and including benefits, that number sits around $130,000.  Inbound marketing retainers range from $5,000 to $7,000 a month ($60,000 to $84,000 a year)—so for the cost of a marketing manager (or less) you can consider hiring an agency with an established process built specifically around delivering real results to their clients. 
Salary.com Marketing Manager SalaryTotal Compensation Marketing Manager

3. Diversity of Talent

Let's say that you decide to spend that $130,000 hiring a marketing manager. Now that person has to be a Jack- or Jane-of-all-trades. A modern digital marketing plan will need writers, creatives, strategists, graphic designers, marketing technologists, copywriters, SEO-experts and more! And we can tell you from experience, finding all of that in one person—well, it's pretty difficult!

Hiring an agency will give you access to people in all of these roles, allowing you to get the best possible talent working on your content! It’s like having a freelancer for each one of your marketing needs.

4. Scalability

When you hire internally, it's generally a best practice to hire people full-time (40 hours) or part-time (20 hours), but what happens when you have seen really good results and you just want to provide an incremental increase to your marketing efforts? Most often companies will try to push their internal time to beyond capacity or outsource to freelancers who have little to no experience with your company or in your industry.

When you work with a marketing agency, you have the ability to scale your efforts over time with a company that already knows your company, industry and results! So whether you just want to add a few more blogs during your busy holiday season or you want to try to grow an extra 10% in the second half of the year, an agency will be better equipped to help you achieve those goals!

5. Learning a New Methodology

Marketing is an ever-evolving beast and there are many possible ways to approach your goals. Many companies try to increase marketing lead flow by learning new methodologies internally, and while there is nothing wrong with this approach, this can be a time-consuming and expensive way to try to bring new leads to your company.

Marketing agencies have spent many years perfecting their process to help ensure that you will get results as soon as possible with their process—they will guide you through the process, help you avoid common pitfalls along the way and accelerate the process to success.

Inbound Marketing Process

6. Accountability

When it comes to generating leads, you want a team that's not only going to promise results, but ultimately, deliver on them. With internal marketing teams it can be easy to get lost in the day-to-day grind on items that take priority, but don't help drive the bottom line.

Marketing agencies have to fight for their worth in your company, so accountability is part of their DNA. Regular reporting, discussions on business goals, target lead numbers and ROI are all a part of the everyday vernacular of an inbound marketing agency.

These are just six of the many reasons why hiring a marketing agency for outsourced lead generation can bring a new level of success to your marketing efforts to help drive new business and convert new customers.


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