Most marketers struggle to increase traffic to their websites, and there are a lot of ways to get from "point A to point B." Paid ads and traditional marketing can seem like the best quick fix, but they rarely equate to an investment in long-term results. So if you are trying to figure out how to generate organic leads without a monster budget, I've got a few ideas that will help you get the job done.
What are organic leads?
Organic leads are prospects who find your company by searching for a product, service or question in a search engine, rather than directly visiting your URL or clicking on PPC ad. These leads and prospects often don't know about your product or service before they do an online search.
Today, we use Google (and other search engines) as a way to answer all of our questions. Whether it's the name of an actor, how to change a setting on my phone or how to solve complex business problems, I know that Dr. Google will have the answer. And, as marketers, we're hoping that Dr. Google will prescribe information on our website as a treatment for the searcher. That's why companies fight to reach the top of SERPs (search engine results pages) — we want their attention!
So how do you get to the top of these results? And furthermore, how do you get visitors to take action on your site?
Here are a few principles that will help you understand your audience, capture their attention and ultimately convert them to advocates of your company.