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Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

Top Video Challenges: Why You Need to Hire a Video Production Agency

I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by 200-300%. Video on landing pages increases conversion rates by 80%. And after watching a video, 64% of users are more likely to buy a product online.

6 Surefire Ways to Generate Organic Leads and Increase Traffic

Most marketers struggle to increase traffic to their websites, and there are a lot of ways to get...

StoryTeller Book Club: Our Favorite Reads From 2018

It should come as no surprise that many of us at StoryTeller love to read.

Some of us live for...

Specialized Marketing Agencies and the Myth of the Full-Service Agency

Imagine you have a concern about your heart. You visit your regular doctor, they perform a few...

How to Get the Most Out of Your Marketing Internship

So, you are interested in a marketing internship? That's awesome! Internships are the perfect...

The Inbound Investment: How to Plan Your Marketing Budget

It's October, and as focused as you may be trying to make sure you finish the year strong and hit...

Harnessing the Power of Digital Marketing: It's All About Strategy

People have been talking about the power of digital marketing for years. I've come to realize,...

Don't Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most...

Blogging is About Showcasing Your Thought Leadership

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve...

Why Sales is a Crucial Part of Your Content Marketing Team

If you have a blog (and I hope by now you do), there’s a good chance that the majority of your...

INBOUND 2016 Recap: The Future of Inbound Marketing

As always, one of the highlights when attending HubSpot’s INBOUND conferences occurs when founders...