Paul Groessel: Oct 26, 2023 7:30:00 AM
When setting your marketing priorities, you have a lot to consider. You may be looking at revenue goals, past campaign successes, competitors' actions, AI's influence, and, of course, your available marketing resources.
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Paul Groessel: Oct 12, 2023 11:42:39 AM
People will find your website in many ways. They may find it through a blog that was found in a Google search. They may click on a pay-per-click (PPC) ad. Someone may have recommended your company, and they may have typed your exact URL into their...
Paul Groessel: Sep 14, 2023 9:36:20 AM
Many manufacturers with smaller marketing departments prioritize sales support: creating sales collateral, helping with trade shows, developing emails, fact sheets, and other tactics. In the background, the in-house marketer might be writing emails,...
Paul Groessel: Sep 6, 2023 11:42:38 AM
There are a lot of opportunities to improve your company’s marketing, like accessing new information, improving your processes, or implementing powerful technology, just to name a few. Marketing improvements for higher profits means generating more...
Paul Groessel: Aug 30, 2023 10:05:44 AM
Partnerships, collaboration, and new technology seem to be the themes of HubSpot’s annual conference, INBOUND 2023, Sept. 5-8 in Boston. Conferences allow marketers to get out of their day-to-day habits, environment, and responsibilities. This makes...
Paul Groessel: Aug 22, 2023 7:30:00 AM
Marketers in the B2B and manufacturing/industrial spaces could learn a lot from HubSpot’s annual marketing conference, simply called Inbound, Sept. 5-8, 2023, in Boston. You don’t have to have a HubSpot account to learn from some of the smartest...
Paul Groessel: Aug 10, 2023 7:30:00 AM
What can you do right now to improve your marketing ROI?
Paul Groessel: Jun 28, 2023 1:32:11 PM
Successful lead management requires a clean database with actionable information that fits into your overall sales and marketing blueprint. That’s easier said than done. If you’re getting started in HubSpot or if you feel your HubSpot account has...
Paul Groessel: Feb 4, 2022 8:24:27 AM
“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a writer. Quality prose always starts with a good idea that you wrangle into a rough draft. It never...
