“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a writer. Quality prose always starts with a good idea that you wrangle into a rough draft. It never spills out of the brain a fully-formed article, ready to send into the world. As a writer and reporter, I know this to be true, but it’s an internal battle I fight often when developing content for our clients, and I know I’m not alone.
As a ghostwriter, I used to hem and haw, chew my nails, pace over the question, “How early is too early to share a draft with a client?”