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Paul Groessel

Paul loves what he does. He loves the dynamics of his role -- maintaining a high-level perspective; investigating and collaborating to develop tangible and ambitious plans; executing tactics like writing, creating video and developing PPC campaigns. Paul's background as a reporter, editor, digital marketer, and marketing manager helps our clients keep an eye on what is important, what works, and what to do next.

The Glorious Rough Draft: Confessions of a Ghost Writer

“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a writer. Quality prose always starts with a good idea that you wrangle into a rough draft. It never spills out of the brain a fully-formed article, ready to send into the world. As a writer and reporter, I know this to be true, but it’s an internal battle I fight often when developing content for our clients, and I know I’m not alone.

As a ghostwriter, I used to hem and haw, chew my nails, pace over the question, “How early is too early to share a draft with a client?”