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Laura M. Johnson

Laura supports StoryTeller's content strategy and development efforts. She has a background in marketing and public relations and has worked as a small-business consultant across private equity, biomedical research, CPG, and agriculture. Laura has a B.A. in journalism from the University of Oregon and an M.B.A. from the Carlson School of Management at the University of Minnesota.

Using Recruitment Videos For Attracting Talent

It might seem obvious, but employees who like where they work and feel connected to their company’s mission and values are happier employees. As employers seek to recruit and retain talent, the ability to showcase team culture and values is critical, especially in today’s competitive hiring environment. In April 2021, McKinsey released a survey where nearly 70% of US-based employees have reflected on the purpose of their lives during the pandemic, and nearly half claimed to be actively reevaluating whether they needed to make a career change.

Mission 2022: Top Video Marketing Trends and Examples

Visual content continues to dominate the digital world’s center stage. That’s why leveraging...