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Hope Waytas

As our Associate Account Manager, Hope aids the team by acting as an implementor for client facing projects. By trade, Hope is a content creator striving to engage audiences across all social media platforms. Hope has industry experience as well as a B.A. in Business Management with a concentration in marketing from Luther College.

ai for content, AI

Maximizing AI Efficiency in Content Creation

In my initial days as a content creator, I held the belief that only human ingenuity could produce truly engaging content. However, my perspective underwent a significant shift after attending HubSpot’s Inbound 2023, where I discovered the untapped potential of AI as a valuable writing tool.

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CHEETAH email marketing method acronym

Liven Up Your Email Marketing: Ideas to Test, Temptations to Avoid

As a first-time attendee of HubSpot’s INBOUND, I was blown away by the schedule. There was something exciting happening every 15 minutes. I was buzzing with energy and fueled with caffeine as I soaked up as many valuable insights as I could.

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Woman in front of book case

Storytelling for Businesses: Identifying Your Compelling Brand Stories

In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and on. According to Zippia Research, 6 million new blog posts are published every day. We are...

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kathy.heil

Meet the Team: Kathy Heil, "It’s All About Relationships"

Kathy Heil is co-owner of StoryTeller Media & Communications and leads the sales and marketing team. Throughout her career, Kathy has worn many hats (often juggling a few at one time) which has helped her hone and advance her interpersonal skills....

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Brynna Dolan

Meet the Team: Brynna Dolan

Need a message that’ll inspire someone to act? Brynna Dolan has you covered. She’s a pro at communicating in ways that work.

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Meet the Team: Nikki Lanzer Highlight Reel

"Meet the Team'' here at StoryTeller Media & Communications! For this edition, we'd like to introduce you to Nikki Lanzer–an invaluable member of our team and a marketing dynamo for clients. Nikki has a degree in Mass Communications and Public...

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meet the team: Steve Mulholland

Meet the Team: Steve Mulholland’s Storytelling Journey

If you need a complex story told in a visually intriguing way that connects with your audience, Steve Mulholland is your guy. He’s been at it for more than 30 years and continues to get excited about the ever-evolving world of video storytelling.

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Man working at on marketing initiatives at computer

7 Undeniable Advantages of Hiring a Lead Generation Agency

Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately results in customers. A lot of marketers face internal obstacles that keep them from being as...

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Connected Customer Through HubSpot New Features

INBOUND 2022: HubSpot’s New Features

The annual INBOUND conference is the place to network, learn, and find out first-hand HubSpot’s latest and greatest marketing features. HubSpot’s INBOUND 2022 was an in-person and virtual learning extravaganza.

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Alternative marketing that stands out

What Alternative Marketing Means Today (And How to Stand Out)

Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and there is no guessing as to why. We live in a digital world, and it’s a crowded one. With social...

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