Marketers in the B2B and manufacturing/industrial spaces could learn a lot from HubSpot’s annual marketing conference, simply called Inbound, Sept. 5-8, 2023, in Boston. You don’t have to have a HubSpot account to learn from some of the smartest sales and marketing professionals on the planet.
For those without a ticket, you can watch a live-stream of some events on YouTube. Ticket holders may have access to session recordings after the conference concludes.
The conference agenda has nearly 200 sessions over three days, more than any one person or marketing team could handle. We have curated the Inbound agendas for B2B and manufacturing/industrial attendees.
StoryTeller will be attending Inbound 2023 – let us know if you’re planning on attending, too, or if you have any questions about how to navigate such a rich conference with much to offer. (We’re pretty good Boston tour guides, too.)
Here are 22 Inbound 2023 sales and marketing sessions for Marketing and Industrial companies:
Many industrial and manufacturing companies would benefit from adopting a CRM. Some don’t use a CRM at all. Some have a CRM but hardly use it. Others use it, but it’s disorganized. If you fall into any of those categories, this session could be for you.
Leverage your customers’ successes to help drive more sales. Many B2B companies have hidden opportunities to highlight customer success stories. This session could help identify opportunities in your company.
Email marketing best practices are best learned through experience–and when possible, other companies’ experiences.
Account based marketing is the crux of many B2B companies. If it’s already part of yours, this session could be a great way to “compare notes.” If you’re interested in ABM, you could learn a lot here.
AI is discussed in every corner of social media and around digital water coolers–how does it fit into best practices for growing your website and your business? How does it fit into the constantly changing SEO landscape? This could be a good session for anyone.
Product-based customer experience is the highlight of this session. If you are manufacturing or selling products to other companies in any capacity, this could be an informative session. (Yes, for OEMs, too.)
Small marketing teams (including teams of 1) could benefit from an entrepreneur-focused session. Small team environments can mean operating like an entrepreneur.
There is a lot of noise about AI right now. These sessions are often good at addressing that and providing a more focused lens on the topic.
SEO is a constantly-moving goal post. If SEO is a consideration in your marketing efforts, be sure to attend at least a session or two to help gauge your own efforts.
This topic is specifically geared toward the B2B sales audience and has a full stage–it’s worth checking out for your sales team.
If you’re using HubSpot Sales or are considering it, this session could save you a lot of strategy, planning, and HubSpot setup time.
For HubSpot users and admins who want to ensure they’re getting the most out of the platform, this session could provide time-saving tips and tricks. It could also be a good health checkf or your own HubSpot account.
There are a lot of metrics and reporting platforms. Google alone has Google Analytics, Google Search Console, Google Ads, and more. With the constantly changing Google ecosystem, hearing directly from a Google rep could be really beneficial.
Neil Patel often provides tangible advice and guidance around SEO and marketing. If you want to stay up-to-date on the latest trends, this could be a great session.
We simply can’t argue with the description: “Is your CMS crippling your marketing efforts? Do you find yourself chasing down developers to make changes? Are you struggling to stay competitive with the latest features? Do you find yourself spending your critical budget on CMS upkeep? Hear the stories of 3 companies who made the switch to HubSpot CMS after grappling with these issues and more.”
Who doesn’t love a listicle? If you feel like you need some fresh sales ideas, connecting on 1 or 2 of the 9 ideas could make your time worth it.
Developing a go to market strategy is not a simple, straightforward process. This is another good health check session if you’re creating one yourself.
Another session with a focused topic–LinkedIn Ads for B2B–if it’s on your to do list or in your plan already, this would be an informative session.
If the title of this session connected with you, then we don’t need to summarize it here!
You hate to think of it, but it’s important to protect your business and data from cybersecurity threats.
We recommend this only because it comes up a lot with our clients and potential clients: Do we fully migrate or just integrate HubSpot and Salesforce? What would it look like to migrate?
It never hurts to hear directly from a product marketer who discusses their successful marketing playbook.
Friday offers some encore sessions in case reservations had filled up earlier in the week. Many are TBD as of this blog publishing, so keep an eye on the conference agenda.
There’s much to learn at Inbound 2023. If you have any questions about whether it’s worth attending for you and your team, or if you are attending and want help finalizing your own agenda, please let us know how we can help!
![[IB] Strategic Planning Process](https://no-cache.hubspot.com/cta/default/131011/interactive-128923563829.png)
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