Steph Crock: Aug 16, 2022 8:08:00 AM
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction – was one you stumbled upon during a habitual newsfeed...
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Steph Crock: Apr 19, 2022 7:45:00 AM
You’ve decided to want a video, great! Now what? Unless you're satisfied with doing something on your phone (which will look more amateur-ish), you’re likely going to seek out a video production company to help bring your vision to life, especially...
Steph Crock: Jan 30, 2018 12:00:00 PM
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing strategy or upcoming event requires careful planning, patience and confidence. With a limited...
Steph Crock: Nov 13, 2017 2:47:36 PM
It's the era of binge-watching, and almost everyone is guilty of getting sucked into episode after episode... after episode. Heck, some on-demand viewing platforms even start playing the next episode for you! Primetime shows are losing real-time...
Steph Crock: Oct 20, 2017 3:19:04 PM
It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories...
Steph Crock: Oct 6, 2017 1:53:36 PM
The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It is just as it sounds, essentially brand marketing through journalism techniques. Brand journalism...
Steph Crock: Jul 27, 2017 3:14:00 PM
Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for...
Steph Crock: Jul 12, 2017 1:29:21 PM
Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves...
Steph Crock: Apr 28, 2017 7:23:00 AM
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication, which highlights young local leaders who’ve made an impressive name for themselves, and rather...
