<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=887082134730209&amp;ev=PageView&amp;noscript=1">
2 min read

A Beginner's Guide to Video Production Terms

Featured Image

We video production professionals like to feel as though we're part of our own exclusive club. Within this club we have our own special language. It is normally a tool that we use to communicate with each other and – more importantly – it allows us to spot outsiders more easily.

Do you feel like you’re back in 4th grade and you can’t get into the super secret clubhouse? Well fear no more! Here is my guide to video production terms that will make you sound like an expert (even if you aren’t one).


Unless you are hiring Quentin Tarantino, you will not be working with anyone who will be using actual film. The word you should use is “video.” We work in a digital video world now and it’s time that we acknowledge it.


Now that we have eliminated the word “film,” you’re probably left wondering what to call the act of recording your video. The most widely-used term for this is “shooting.” As in, “let’s shoot some video!”

Videographer / D.O.P.

A videographer is the person who physically operates the video camera. Sometimes we like to call ourselves D.O.P.’s (or D.P.’s), which stands for Director of Photography. But that’s only if we're feeling fancy.


If you have been around a video shoot, you have probably heard the term B-roll. It is supplemental footage that will accompany any interview footage. B-roll is all of that extra stuff, like shots of your factory, products, or even somebody sitting at a desk.

Sound Bite / Clip

A sound bite or clip is a key phrase that is taken from your interview. It’s what we edit together to tell your story.


This is a term that videographers use regarding the exposure being too bright. If the exposure is too bright, it can make the picture seem hazy or faded. So if the video is too “hot,” the exposure probably needs to be adjusted.


This is one of my favorites. A C47 sounds like some kind of robot, right? Negative, humanoid! A C47 is simply a clothespin. We use them to attach diffusion or gels to our video lights.

What is diffusion? What are gels? I’m glad you asked…

Diffusion / Gels

Diffusion is a semi-transparent sheet that we stick in front of our lights to make them less bright. They are fire-proof, so don’t worry about them hanging out by those hot lights!

Gels are colored sheets that we can use to change the color of our lights. From blue to green to red, every color of the rainbow! But let’s not get too carried away.

Dead Cat

A dead cat is not as macabre as it sounds. It’s basically a big furry sock that we put on top of microphones when shooting outside. It cuts down on the wind blowing through the microphone and ruining the audio, but it also kind of looks like a dead cat. I like to think of it more as a raccoon tail (Davy Crockett style).

A Few More Terms

Before I finish up, here are a few nicknames videographers use to describe more everyday objects:

  • Sticks: Another word for tripod
  • Stinger: Another word for an extension cord
  • Glass: Another word for a camera lens

Have more questions about video production? Take a look at our Frequently Asked Video Production Questions, or contact us today.

Download the video shoot blueprint today!

4 min read

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends...

4 min read

Looking for Affordable Video Production? How to Find the Right Vendor

How much does it cost to make a video?” It’s usually the first question people try to answer before embarking on...

5 min read

Beyond HubSpot CRM: Using HubSpot CMS Hub® for Managing Your Website

Launching a new website requires significant amounts of research and planning, not to mention major investments of...