Susan Foss, co-owner of Foss Swim School, has both a wonderful marketing mind and a successful swim school chain with locations all across the Midwest. She approached StoryTeller to produce a video that showcases the joy children have at their swimming lessons. Alongside the Foss Swim School team, StoryTeller determined this story should feel real and organic. The mention of Foss Swim School would only be used if it comes out without scripting or prompting. Foss introduced StoryTeller to Brody and something fabulous occurred - an endearing, emotional story emerged!
“What makes this video work is that Brody is just so doggone lovable,” says Susan Foss, whose school helps thousands of swimmers every year. “By capturing Brody in his element, we were able to show how swimming can be transformative for a child.”
The star of the story is 4-year-old Brody. Rather than have Susan explain what makes Foss Swim School an outstanding swim school that kids love, Brody takes care of that with his enthusiasm and sheer joy. This corporate video production has been used on Foss Swim School’s online assets and as part of its ongoing email and digital lead nurturing campaigns.
“Everyone that sees Brody’s story loves it and most of all, they love him! We’re just thrilled to have the chance to teach such an enthusiastic little guy.”
Well-established swim school seeks video marketing asset
- Susan Foss, co-owner