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Foss Swim Schools: Candid Video Storytelling Reveals the Joy of Swimming

Susan Foss, co-owner of Foss Swim School, has both a wonderful marketing mind and a successful swim school chain with locations all across the Midwest. She approached StoryTeller to produce a video that showcases the joy children have at their swimming lessons. Alongside the Foss Swim School team, StoryTeller determined this story should feel real and organic. The mention of Foss Swim School would only be used if it comes out without scripting or prompting. Foss introduced StoryTeller to Brody and something fabulous occurred - an endearing, emotional story emerged!


Just Another Day at Swim School

“What makes this video work is that Brody is just so doggone lovable,” says Susan Foss, whose school helps thousands of swimmers every year. “By capturing Brody in his element, we were able to show how swimming can be transformative for a child.”


Video Production and Distribution

The star of the story is 4-year-old Brody. Rather than have Susan explain what makes Foss Swim School an outstanding swim school that kids love, Brody takes care of that with his enthusiasm and sheer joy. This corporate video production has been used on Foss Swim School’s online assets and as part of its ongoing email and digital lead nurturing campaigns.


Capturing a Boy's Enthusiasm for Swimming

“Everyone that sees Brody’s story loves it and most of all, they love him! We’re just thrilled to have the chance to teach such an enthusiastic little guy.”


Business Storytelling Brings Foss Swim School to Life

Well-established swim school seeks video marketing asset

  • Foss Swim School charged StoryTeller with the task of creating a promotional video.
  • StoryTeller sought to capture the normal, unscripted experience of a student.
  • The overwhelming enthusiasm for one 4-year-old boy presented a perfect opportunity.
  • Foss Swim School has used the video with great success in many digital campaigns.

“By capturing Brody in his element, we were able to show how swimming can be transformative for a child.”

- Susan Foss, co-owner

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