Kevin Page: Jul 13, 2016 8:30:00 AM
Businesses are always looking for ways to generate new leads for the sales team. There are a lot of different methods to bring fresh leads. Buying lists will get you a bunch of new emails, but they are often cold and unqualified. Blog marketing is a great long-term strategy, but it takes time. And...
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Kevin Page: Jul 5, 2016 12:15:26 PM
Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a...
Kevin Page: Jun 29, 2016 1:48:37 PM
Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be...
Kevin Page: Feb 3, 2016 8:02:52 PM
I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great presentation about the power of blogging for businesses. Blogging is a great way to increase organic search...
Kevin Page: Nov 16, 2015 3:55:00 PM
Your business leads are the fuel of your company. Without leads your company won't generate revenue. Many companies spend hours, resources and money pulling leads from anywhere they can: purchased lists, paid advertising, tradeshows, etc. Even when...
Kevin Page: Oct 19, 2015 4:46:00 PM
When it comes to driving new business from your website, local lead generation is essential. Driving new traffic, leads and customers from your own backyard helps establish your business as a leader in your community. Local lead generation seems...
Kevin Page: Oct 1, 2015 12:07:00 PM
In a world where marketing is almost 100% digital, your prospects and customers have ready access to information at all times. Gone are the days where customers rely on salespeople to come knocking on their door offering to sell an entire catalog of...
Kevin Page: Jul 20, 2015 4:21:00 PM
When it comes to inbound marketing, content is king. Inbound marketing is driven by the belief that every company has valuable content for any potential customer and that this content can be used to draw prospects to your website. Having a killer...
Kevin Page: Jul 6, 2015 3:37:00 PM
"Efficiency is getting things done right, effectiveness is getting the right things done." - Peter Drucker [Tweet this] In business (and marketing), it's easy to focus on getting things done right, but how often do we put plans and processes in...
Kevin Page: Jun 26, 2015 9:48:00 AM
As consumers, we're constantly bombarded by messages and advertisements telling us the new thing that we NEED to have in our lives – cars, insurance, beer – even deodorants are being sold to us every single day. We're exposed to nearly 3,000...
