5 min read
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one video and post it on your club website. Video is a strategic digital marketing tool and it’s critical...
Continue reading this post
4 min read
Kathy Heil: July 03, 2018
The national number of full-service country clubs continues to decline. We are all too aware of the reasons why this is happening: aging long-time...
21 min read
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
28 min read
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...
22 min read
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
25 min read
Ed Heil: June 04, 2018
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
5 min read
Ed Heil: May 30, 2018
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
22 min read
Ed Heil: May 23, 2018
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...
20 min read
Ed Heil: May 15, 2018
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...
3 min read
Kathy Heil: May 10, 2018
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in helping Hazeltine National Golf Club integrate...
