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Ed Heil: May 21, 2019 10:00:00 AM
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily basis, let alone create strategic alignment with a board or an owner. And yet, industry experts will...
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Ed Heil: Apr 12, 2019 1:13:14 PM
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
4 min read
Kathy Heil: Mar 8, 2019 7:31:56 AM
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
1 min read
Ed Heil: Feb 19, 2019 3:16:43 PM
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
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Kathy Heil: Jan 15, 2019 1:46:10 PM
I did a little experiment recently. I wanted to know what people are Googling when looking into private club membership. So, I chose a dozen random...
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Kathy Heil: Dec 19, 2018 1:12:15 PM
As the membership director of a private club, you wear many “hats” (that’s an understatement, right?). Most notably is the membership growth,...
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Ed Heil: Dec 13, 2018 7:00:00 AM
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
5 min read
Kevin Page: Dec 5, 2018 3:04:15 PM
When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...
5 min read
Kathy Heil: Nov 27, 2018 2:59:14 PM
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a blank spreadsheet or empty inbox and wonder where...
2 min read
Ed Heil: Nov 6, 2018 11:54:47 AM
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
