Ed Heil: February 17, 2016
Full-screen graphics are great for advancing your video story. They can be helpful to condense confusing sound bites, introduce new thoughts and summarize important ideas. While effective when done correctly, these graphics can run the risk of confusing and overwhelming your audience. It's...
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Ed Heil: February 15, 2016
It's free, it's easy, it's one of the world's largest search engines — it's a no-brainer. It's like going to grocery store to get your milk. It's always there, and it's always at a good price. But what if your favorite convenience store has a...
Ed Heil: February 04, 2016
After more than seven years in Bloomington, the StoryTellers packed up our computers, our Emmys, and some very fond memories — to move to our brand new offices in St. Louis Park. We are very excited about the new home — the big windows, the cool...
Ed Heil: January 29, 2016
I’m not a fan of fake things. I prefer wood to plastic. Real food over processed foods. Fake people drive me nuts, and I’d rather read non-fiction instead of fiction. It’s just my preference. It may also have something to do with why StoryTeller...
Ed Heil: January 26, 2016
Video blogs are a quick, very effective way to get attention online. That’s why we shot this video blog as an example. Video blogs are short, on-camera videos, usually around a minute long, that feature one person saying or showing something...
Ed Heil: January 22, 2016
You don't need a Hollywood production to get attention online. In fact, you don't even need a fancy camera. You just need a good idea — and a good script. Some of the most effective videos on the Internet are video blogs — short, on-camera videos,...
Ed Heil: January 07, 2016
Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that....
Ed Heil: January 06, 2016
When we close the door for the final time, turn in our keys and head to our new office space in St. Louis Park at the end of the month, a new era for StoryTeller Media + Communications will begin. I don’t believe any of our employees or clients will...
Ed Heil: January 01, 2016
In recent years we have seen a wonderful evolution of video quality and in turn our clients have asked us questions like, "what's the difference between HD and DSLR?" Or, "what's 16:9 and 4:3 and why should I care?" When we first started producing...
Ed Heil: December 03, 2015
When you come from a television news background, it's easy to get jaded. Sure, I was known for producing feature stories and personality profiles at WCCO-TV, but I still spent three decades in a business where the slogan is often, "if it bleeds, it...
