Ed Heil: December 02, 2015
This time of year I harken back to the words of my mother who has long said, "things don't fill you up." And yet, many of us, me included, spend hours each holiday season trying to find perfect gifts that will "fill up" those who are closest to us. No doubt, there's something special about seeing...
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Ed Heil: December 01, 2015
What's your content strategy for next year? Do you have your narrative dialed in? Ready to roll out the new content calendar? How about this? Start by focusing on creating content that helps your readers or viewers with honest, truthful and...
Ed Heil: November 05, 2015
With sights set squarely on 2016, we at StoryTeller are preparing for what we believe will be a transformational year. For starters, we’re planning a move next month to new offices in St. Louis Park. For our team, saying goodbye to our outdated...
Ed Heil: August 14, 2015
There is no great secret one has to uncover to produce compelling fundraising videos, however, all effective fundraising videos should follow some basic principles: Don’t try to boil the ocean. Be concise and avoid trying to tell every story of your...
Ed Heil: July 31, 2015
Admit it. If you've ever been asked to explain inbound marketing to somebody, you've stumbled through basic terms like "create content" and "capture leads," and ended up with an abstract explanation that had a bunch of buzzwords and didn't really...
Ed Heil: July 24, 2015
Whether you are a hobbyist or a professional, everyone who produces a video needs one simple tool: a camera. You just can not shoot a video without a camera. Trust me! When I first became interested in videography as a teenager, there were very few...
Ed Heil: April 21, 2015
When we made the decision to focus on inbound marketing and video marketing as our core business we needed Twin Cities PR agencies to recommend for our clients and new prospects. One of the long time pillars of our business was public relations and...
Ed Heil: April 07, 2015
The press release is still a viable communications tool for organizations hoping to disseminate newsworthy information to the masses, contrary to the belief of many. However, a press release distributed to various channels of the news media alone is...
Ed Heil: April 02, 2015
Many people in the Twin Cities are familiar with Fran Heitzman and recognize his tremendous work as the founder of Bridging, Inc. What many people may not realize about Fran is that his spirit of stewardship began long before Bridging opened its...
Ed Heil: March 11, 2015
Happy birthday, StoryTeller! Wow, where did the years go? Seems like just the other day you were born and now look at you. 10-years old. I swear, I remember when you were a baby - that cute little public relations agency and video production company...
