Ed Heil: Aug 11, 2016 12:40:06 PM
The corporate training video. It just sounds painfully boring, doesn’t it? And let’s be honest, if you’ve been forced to watch one of these productions, you know just how bad they can be! To be fair, there are a number of reasons for this — bad corporate videos could be the result of lack of...
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Ed Heil: Jul 18, 2016 1:01:57 PM
Did you ever notice how many times we use words that don't really mean what we're saying? Out-of-date sayings like dial a phone number, when phones don't have dials anymore. Tape a TV show, when you're really recording a file on a DVR. Or roll up a...
Ed Heil: Jul 11, 2016 7:30:00 AM
By now you’ve probably watched a video or two on how to do something (anything!) on YouTube. Whether it’s how to start a vegetable garden, how to replace the bulb in the tail light of your car, or how to grill fish, you can find these “how-to”...
Ed Heil: Jun 3, 2016 1:07:55 PM
At StoryTeller, we believe in the power of real video storytelling to tell a complex, compelling story. So, it's important to us to share real video storytelling examples — to show exactly how video can bring a story to life. A few months ago, we...
Ed Heil: Jun 1, 2016 7:00:00 AM
I learned one of the most important lessons of my career before it actually began. The key question that helps me determine the elements of a story, and whether my idea is interesting in the first place. "Is that a story or just a statement?" I was...
Ed Heil: May 25, 2016 12:47:08 PM
In the wake of the 2015 Special Olympics World Summer Games in Los Angeles, my family and I attended a send-off celebration for Minnesota athletes traveling to California to compete. We strongly believe in their mission of promoting inclusion and...
Ed Heil: May 16, 2016 3:36:17 PM
Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing methods. For decades, traditional marketing has been straightforward — businesses create and hone a...
Ed Heil: Apr 27, 2016 11:31:26 AM
For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And...
Ed Heil: Mar 4, 2016 12:19:56 PM
We love our new offices. We love the big windows, high ceilings, and industrial-tech feel of our cool new space in the newly-renovated Westside Center — which was recently featured in the StarTribune. But we always knew that giving directions to...
Ed Heil: Mar 3, 2016 1:36:46 PM
Your team is uninspired, they lack the fire and passion that you feel they should have to perform their job at the highest level and you can’t understand why. You’ve done the StrengthsFinder, Meyers-Briggs, Enneagram and even made changes in your...
