Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

people chatting in front of a video camera

Video Interview Backgrounds & Backdrops: Choosing the Best Location

Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements that go into finding the perfect spot. As your team prepares to produce a video, one of the production details that can be left until the end is the...

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video mistakes that drive video producers crazy

6 Deadly Video Mistakes That Drive Producers Crazy

I'm not much of a cook, but I still love to watch cooking shows on TV. In fact, that's probably why I watch so many cooking shows. There's something magical about watching people who really know what they're doing.

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empty video production studio

17 Essential Video Production Questions to Ask Before Creating a Video

We spend a lot of time sitting down with clients discussing how we can tell their best stories using video. And while it's true that every organization would like their unique story told differently, there are a few common questions that are...

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The Heart of StoryTeller: Our Common Set of Values and Beliefs

You know how company core values go: Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat company values like a formality - it’s important to have them, but usually go unobserved. Yet, now more...

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woman in mtg with two others who is laughing

11 Types of Video Content to Master in 2022 (and 2 for the Future)

Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we've come a long way from the...

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Behind the Scenes: Simple Explanation of the Video Production Process

Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple to use lighting you can buy online and have...

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What You Need to Know to Get an Accurate Video Production Estimate

I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard candy is? I can go on and on and on, and I often do. My friends have more than once said, "Enough with...

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Producing Video in 2022? Download Our Editable Video Script Template

You’ve brainstormed, planned, and found the budget, but are you ready to actually put together that marketing video? If you don’t have a written script you're likely setting yourself up for failure. It may sound funny for a company that prides...

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Ideating to Implementing: Our Guide to Video Marketing

There is a lot to consider when creating a marketing video for your company. First, there are the artistic considerations: What are your stylistic preferences? Will you use voice talent or produce documentary-style? What graphic elements or...

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Company Culture at a fun company group of employees.

3 Tips for Creating A Company Core Values Video [VIDEO]

Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but increasingly, companies are realizing there’s another type of video that’s critical – a Core Values...

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