Ed Heil: Aug 3, 2022 7:15:00 AM
We spend a lot of time sitting down with clients discussing how we can tell their best stories using video. And while it's true that every organization would like their unique story told differently, there are a few common questions that are universally useful for those looking to produce a video....
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Ed Heil: Jul 19, 2022 7:45:00 AM
You know how company core values go: Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat company values like a formality - it’s important to have them, but usually go unobserved. Yet, now more...
Ed Heil: May 19, 2022 9:56:00 AM
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we've come a long way from the...
Ed Heil: May 2, 2022 9:47:00 AM
Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple to use lighting you can buy online and have...
Ed Heil: Apr 27, 2022 10:22:00 AM
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard candy is? I can go on and on and on, and I often do. My friends have more than once said, "Enough with...
Ed Heil: Apr 25, 2022 12:45:00 PM
You’ve brainstormed, planned, and found the budget, but are you ready to actually put together that marketing video? If you don’t have a written script you're likely setting yourself up for failure.It may sound funny for a company that prides itself...
Ed Heil: Apr 21, 2022 3:55:00 PM
There is a lot to consider when creating a marketing video for your company. First, there are the artistic considerations: What are your stylistic preferences? Will you use voice talent or produce documentary-style? What graphic elements or...
Ed Heil: Apr 12, 2022 10:09:00 AM
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but increasingly, companies are realizing there’s another type of video that’s critical – a Core Values...
Ed Heil: Mar 3, 2022 8:22:01 AM
If you’re implementing one part of HubSpot, no problem. The CMS? It’s fabulous, a world class “WYSIWYG” tool that makes it simple to post a blog the moment you’re done writing. The email platform is exceptional, even equipped with bumper guards to...
Ed Heil: Feb 11, 2022 12:15:00 PM
Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more satisfying if you went the extra step to enhance your meal with a sweet treat. That may seem obvious...
