Ed Heil: August 18, 2022
Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements that go into finding the perfect spot. As your team prepares to produce a video, one of the production details that can be left until the end is the...
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Ed Heil: August 17, 2022
I'm not much of a cook, but I still love to watch cooking shows on TV. In fact, that's probably why I watch so many cooking shows. There's something magical about watching people who really know what they're doing.
Ed Heil: August 03, 2022
We spend a lot of time sitting down with clients discussing how we can tell their best stories using video. And while it's true that every organization would like their unique story told differently, there are a few common questions that are...
Ed Heil: July 19, 2022
You know how company core values go: Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat company values like a formality - it’s important to have them, but usually go unobserved. Yet, now more...
Ed Heil: May 19, 2022
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we've come a long way from the...
Ed Heil: May 02, 2022
Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple to use lighting you can buy online and have...
Ed Heil: April 27, 2022
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard candy is? I can go on and on and on, and I often do. My friends have more than once said, "Enough with...
Ed Heil: April 25, 2022
You’ve brainstormed, planned, and found the budget, but are you ready to actually put together that marketing video? If you don’t have a written script you're likely setting yourself up for failure. It may sound funny for a company that prides...
Ed Heil: April 21, 2022
There is a lot to consider when creating a marketing video for your company. First, there are the artistic considerations: What are your stylistic preferences? Will you use voice talent or produce documentary-style? What graphic elements or...
Ed Heil: April 12, 2022
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but increasingly, companies are realizing there’s another type of video that’s critical – a Core Values...
