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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Creating Training Videos for Your Franchise

Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting up your new team members for success begins with effective and repeatable training processes....

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Essential Considerations for Your 2022 Video Marketing Plan

Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...

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The 7 Best Show-Stopping End of Year Event Video Ideas

As we enter the fourth quarter and are tackling end of the year planning, many companies are starting to brainstorm how to approach year-end...

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What Impact Does Social Media Have on Mainstream Media?

Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...

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How to Pick the Best Sound Bites for Your Video Production

Picking the best sound bites is a critical part of most video production. Compelling comments that draw in an audience and keep them connected with a...

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Quality, Affordable Video Production That Comes To You, Anywhere

Over the last two years, the pandemic has shattered long-held structures within the world of work. The idea of a majority remote workforce shifted...

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When To Use Animated Videos For Your Video Marketing

Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies...

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What Is An Explainer Video, and Why Do I Need One?

How much would you give in order to sit down with your target audience for a few minutes to explain what makes your business or organization unique?...

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Planting Seeds for a Long-Term Video Marketing Strategy

When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more video...

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Create A No-Nonsense Video Marketing Strategy From Scratch

In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...

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