Ed Heil: Jan 5, 2022 8:07:19 AM
There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the least. When we look at viewer engagement stats for our videos, less than 10% of people watch for 3-minutes and less than 20% watch for 2-minutes. In...
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Ed Heil: Dec 28, 2021 12:25:12 PM
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for our clients, which range from non-profits to Fortune 500 organizations. Regardless of how large or...
Ed Heil: Nov 11, 2021 9:35:44 AM
Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting up your new team members for success begins with effective and repeatable training processes....
Ed Heil: Nov 10, 2021 4:07:00 PM
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It...
Ed Heil: Oct 21, 2021 12:12:00 PM
As we enter the fourth quarter and are tackling end of the year planning, many companies are starting to brainstorm how to approach year-end get-togethers (both in-person and virtually) and how to celebrate the holidays even if they can’t gather in...
Ed Heil: Oct 17, 2021 1:10:00 PM
Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough content to keep news programming interesting. Fast-forward to today and not only is there plenty of...
Ed Heil: Sep 28, 2021 11:08:31 AM
Picking the best sound bites is a critical part of most video production. Compelling comments that draw in an audience and keep them connected with a story are the cornerstone of professional storytelling. Perhaps the best place to start is with a...
Ed Heil: Sep 21, 2021 12:01:51 PM
Over the last two years, the pandemic has shattered long-held structures within the world of work. The idea of a majority remote workforce shifted from a futuristic, fringe idea to an imminent necessity, and now, it’s a mainstream reality. With...
Ed Heil: Sep 16, 2021 8:40:49 AM
Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies and organizations use animated videos for the same purpose as we did hundreds of thousands of years...
Ed Heil: Sep 9, 2021 7:45:00 AM
How much would you give in order to sit down with your target audience for a few minutes to explain what makes your business or organization unique? That opportunity is priceless, isn’t it? Explaining how your offering solves a customer’s problem...
