Ed Heil: May 23, 2018
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing conversions by 80%.
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Ed Heil: March 29, 2018
I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even...
Ed Heil: February 27, 2018
Editor's Note: This post was been updated for accuracy and relevance in September 2023 We video production professionals like to feel as though we're part of our own exclusive club. Within this club we have our own special language. It is normally a...
Ed Heil: January 15, 2018
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In case you missed it, the Vikings beat the New Orleans Saints in the NFC playoffs in an instant classic that featured four lead changes in the final...
Ed Heil: January 11, 2018
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into business video, one thing came to mind, Van Halen and the song “Jump” has been in my head for weeks. If...
Ed Heil: January 02, 2018
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why blog?" every single month, which tells us that blogging is one of the fastest, easiest, and most scalable ways to increase your SEO. Blogging can be a...
Ed Heil: October 13, 2017
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying more attention to video’s global appeal, with 48% planning on investing in YouTube and 39% looking to...
Ed Heil: September 13, 2017
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. If I’m...
Ed Heil: September 01, 2017
HubSpot is a really powerful marketing automation software that has provided great results for many businesses, but simply implementing the product is often not enough for many companies. If you are struggling to make HubSpot work for you, I want to...
Ed Heil: July 01, 2017
When you combine moving pictures, strong characters, and a powerful narrative, you can take people somewhere and make them feel something – more effectively and efficiently than any other storytelling style. Without those elements in place, even the...
