Kevin Page: April 22, 2017
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m no mathematician, but when we are looking at things on that scale, I’d say it’s pretty damn...
Kevin Page: April 18, 2017
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the couch fast enough? Like Fuller House?!?! It could have been bad in a number of ways (the most obvious...
Ed Heil: April 11, 2017
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value, their story of variety, or their important story of affordability. To which I respond, those aren’t...
Ed Heil: April 07, 2017
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to determine what news is accurate and what is not. Worse yet, when Stanford researchers studied the...
Mitchel Sinon: April 05, 2017
All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’ successes...
Kevin Page: April 03, 2017
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized reports and searching for data points to show the ROI of your marketing efforts on a quarterly or...
Kevin Page: March 16, 2017
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take the risk OR they can scare people away. There are a few simple and powerful principles you can use to...
Mitchel Sinon: March 14, 2017
In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and had tons of potential. In our enthusiasm, we almost missed something that would have shortened the...
Kevin Page: March 10, 2017
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place your attention first. It's important to start by identifying the best ways to drive new traffic to your...
Mitchel Sinon: February 17, 2017
Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them weeks later when blog posts get deprioritized and eventually forgotten altogether. Other businesses...
