Kathy Heil: October 06, 2017
People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning with the terms rather than creating a real strategy. Want proof? A report by Smartinsights.com,...
Steph Crock: October 06, 2017
The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It is just as it sounds, essentially brand marketing through journalism techniques. Brand journalism...
Kevin Page: September 22, 2017
Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents have been a long-held tradition among marketers. Or at least it is in theory...
Kathy Heil: September 05, 2017
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation...
Kevin Page: August 30, 2017
Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting...
Kevin Page: August 18, 2017
Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra help generating more traffic? But this is the internet, so it’s never quite that simple.
Steph Crock: July 27, 2017
Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of practice. While working as a TV reporter, I was tasked to cover a few short stories (VO’s and VOSOT’s for...
Kathy Heil: July 20, 2017
This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it's all said and done, people buy...
Mitchel Sinon: July 14, 2017
There are certain products and services that are just fun to market. But there are many more products and services that just aren’t, well, sexy. Does that mean that they should have boring marketing content? Absolutely not. All content has the...
Steph Crock: July 12, 2017
Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves...
