Kevin Page: July 10, 2017
Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey.
Ed Heil: June 29, 2017
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with...
Kevin Page: June 23, 2017
I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas.
Kevin Page: June 16, 2017
Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the nation’s population? Not to mention, we (yes, I am a millennial) are considered to be the most diverse...
Kevin Page: June 14, 2017
Webinars are a great way to connect with your prospects online, but just like any marketing tactic, there are a lot of things that you need to consider to be as effective as possible. Whether you’ve done several webinar or you are just getting...
Ed Heil: June 09, 2017
How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in the top 13% of marketers, according to HubSpot's annual State of Inbound survey, and if those blogs...
Ed Heil: May 24, 2017
Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair as the result of a swimming pool accident as a teenager, the late WCCO-TV news veteran had some...
Mitchel Sinon: May 11, 2017
It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy, and just rehashes other messages already on the internet.
Ed Heil: May 05, 2017
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams don’t run editorial meetings to uncover their best business stories. While these are perfectly valid...
Steph Crock: April 28, 2017
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication, which highlights young local leaders who’ve made an impressive name for themselves, and rather...
