Ed Heil: September 13, 2017
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. If I’m...
Ed Heil: July 01, 2017
When you combine moving pictures, strong characters, and a powerful narrative, you can take people somewhere and make them feel something – more effectively and efficiently than any other storytelling style. Without those elements in place, even the...
Ed Heil: April 07, 2017
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to determine what news is accurate and what is not. Worse yet, when Stanford researchers studied the...
Ed Heil: February 16, 2017
Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes some work and a fresh perspective on, what seems to be, pedestrian and mundane occurrences. Then,...
Kevin Page: September 23, 2016
Video has become an essential part of many company's marketing strategies. Let's face it, people these days are reading less and less. Video offers strong visuals to catch and keep your visitor's attention, increase their time on your site, and...
Kevin Page: September 15, 2016
Safety training videos are about so much more than checking a box to fulfill compliance. Many of these safety videos can truly save lives. OSHA reports that in the construction industry, the Fatal Four (falls, electrocutions, flying objects, and...
Ed Heil: September 12, 2016
One of my favorite marketing sayings is, "the best call-to-action on the internet is a video play button." Because it's true. There are plenty of statistics to back-up the power of the play button — like this, this, and this. But if you're like me,...
Kevin Page: August 22, 2016
Video blogs are a great way to drive new website visitors, boost engagement, and increase your average time on site. When done strategically, video blogs can be one of the greatest assets on your website. Remember that a video blog is just a quick,...
Ed Heil: August 19, 2016
If I mention an explainer video, what comes to mind? If you're thinking of a whiteboard video or something with fun or fancy graphics or animations, you're on the right path. Explainer videos almost always use scripting and graphics to show — you...
Ed Heil: August 11, 2016
The corporate training video. It just sounds painfully boring, doesn’t it? And let’s be honest, if you’ve been forced to watch one of these productions, you know just how bad they can be! To be fair, there are a number of reasons for this — bad...
