Ed Heil: January 26, 2016
Video blogs are a quick, very effective way to get attention online. That’s why we shot this video blog as an example. Video blogs are short, on-camera videos, usually around a minute long, that feature one person saying or showing something...
Ed Heil: January 22, 2016
You don't need a Hollywood production to get attention online. In fact, you don't even need a fancy camera. You just need a good idea — and a good script. Some of the most effective videos on the Internet are video blogs — short, on-camera videos,...
Ed Heil: January 07, 2016
Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that....
Ed Heil: January 01, 2016
In recent years we have seen a wonderful evolution of video quality and in turn our clients have asked us questions like, "what's the difference between HD and DSLR?" Or, "what's 16:9 and 4:3 and why should I care?" When we first started producing...
Ed Heil: December 03, 2015
When you come from a television news background, it's easy to get jaded. Sure, I was known for producing feature stories and personality profiles at WCCO-TV, but I still spent three decades in a business where the slogan is often, "if it bleeds, it...
Ed Heil: August 14, 2015
There is no great secret one has to uncover to produce compelling fundraising videos, however, all effective fundraising videos should follow some basic principles: Don’t try to boil the ocean. Be concise and avoid trying to tell every story of your...
Ed Heil: July 24, 2015
Whether you are a hobbyist or a professional, everyone who produces a video needs one simple tool: a camera. You just can not shoot a video without a camera. Trust me! When I first became interested in videography as a teenager, there were very few...
Ed Heil: April 02, 2015
Many people in the Twin Cities are familiar with Fran Heitzman and recognize his tremendous work as the founder of Bridging, Inc. What many people may not realize about Fran is that his spirit of stewardship began long before Bridging opened its...
StoryTeller Team: August 27, 2014
Appealing to Millennial Consumers I know, I know, (you think) you’ve read this post a thousand times before. “19 ways to Appeal to Gen Y,” or “The Keys to Marketing to the Trophy Kids.” But those pieces usually turn out to be regurgitations of...
