Ed Heil: August 19, 2016
If I mention an explainer video, what comes to mind? If you're thinking of a whiteboard video or something with fun or fancy graphics or animations, you're on the right path. Explainer videos almost always use scripting and graphics to show — you...
Ed Heil: August 11, 2016
The corporate training video. It just sounds painfully boring, doesn’t it? And let’s be honest, if you’ve been forced to watch one of these productions, you know just how bad they can be! To be fair, there are a number of reasons for this — bad...
Kevin Page: August 08, 2016
If you are here and reading this blog post, it's highly likely that you haven't done a lot with remarketing in the past. Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your...
Kevin Page: July 26, 2016
Employee training videos can be a great way to make a lasting impression with your new hires, but those first impressions can just as easily turn into a bad experience. With the right kind of videos you can fuel motivation, inspire action, and...
Ed Heil: July 11, 2016
By now you’ve probably watched a video or two on how to do something (anything!) on YouTube. Whether it’s how to start a vegetable garden, how to replace the bulb in the tail light of your car, or how to grill fish, you can find these “how-to”...
Kathy Heil: July 07, 2016
This blog post was updated for accuracy and relevance on August 16, 2023 When you spoke up at last week's marketing meeting stating that you think your company’s website needs to add video to be more informative and engaging, little did you know...
Ed Heil: June 03, 2016
At StoryTeller, we believe in the power of real video storytelling to tell a complex, compelling story. So, it's important to us to share real video storytelling examples — to show exactly how video can bring a story to life. A few months ago, we...
Ed Heil: May 25, 2016
In the wake of the 2015 Special Olympics World Summer Games in Los Angeles, my family and I attended a send-off celebration for Minnesota athletes traveling to California to compete. We strongly believe in their mission of promoting inclusion and...
Ed Heil: February 17, 2016
Full-screen graphics are great for advancing your video story. They can be helpful to condense confusing sound bites, introduce new thoughts and summarize important ideas. While effective when done correctly, these graphics can run the risk of...
Ed Heil: February 15, 2016
It's free, it's easy, it's one of the world's largest search engines — it's a no-brainer. It's like going to grocery store to get your milk. It's always there, and it's always at a good price. But what if your favorite convenience store has a...
