Kathy Heil: Aug 1, 2018 2:00:00 PM
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer you to a cardiologist to look into the issue further. This happens all the time in medicine. You...
Ed Heil: May 31, 2018 1:14:48 PM
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So,...
Ed Heil: May 23, 2018 12:07:44 PM
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing conversions by 80%.
Kevin Page: May 16, 2018 1:56:41 PM
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can't sell your products, none of it matters.
Ed Heil: Mar 29, 2018 1:02:41 PM
I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even...
Ed Heil: Feb 27, 2018 11:00:00 AM
Editor's Note: This post was been updated for accuracy and relevance in September 2023 We video production professionals like to feel as though we're part of our own exclusive club. Within this club we have our own special language. It is normally a...
Kevin Page: Feb 7, 2018 2:51:00 PM
With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a...
Steph Crock: Jan 30, 2018 12:00:00 PM
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing strategy or upcoming event requires careful planning, patience and confidence. With a limited...
Ed Heil: Jan 11, 2018 11:10:52 AM
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into business video, one thing came to mind, Van Halen and the song “Jump” has been in my head for weeks. If...
Ed Heil: Oct 13, 2017 3:20:00 PM
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying more attention to video’s global appeal, with 48% planning on investing in YouTube and 39% looking to...
