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Kathy Heil: May 16, 2024
Why does the future of online marketing look different for private clubs compared to now? It's no secret that reaching out to millennials is crucial these days. Yet, while many in the club industry brainstorm solutions to appeal to younger members,...
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Kathy Heil: May 09, 2024
In the ever-evolving digital landscape, blogs have become a powerful tool for private club membership directors looking to drive more membership...
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Ed Heil: May 02, 2024
Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...
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Kathy Heil: April 09, 2024
As a General Manager of a private club, you bear the weight of expectations from your board and key stakeholders. They look to you for solutions to...
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Kathy Heil: March 04, 2024
If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving as the Membership and Marketing Director at The...
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Reaching club capacity and establishing a membership waitlist is every membership director’s dream.
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Ed Heil: February 12, 2024
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
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Ed Heil: February 02, 2024
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
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Amanda Weldon: January 18, 2024
While numerous clubs possess a CRM, a significant number lack a universally embraced lead management process, leading to outdated or unreliable...
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Ed Heil: January 10, 2024
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
