2 min read
Ed Heil: Mar 10, 2021 8:38:59 AM
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community in Birmingham, AL, he guides a team that offers an astounding list of amenities for its 850...
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3 min read
Ed Heil: Feb 25, 2021 7:00:00 AM
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
1 min read
Kathy Heil: Feb 19, 2021 11:00:00 AM
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
3 min read
Ed Heil: Feb 10, 2021 6:45:00 AM
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
2 min read
Kathy Heil: Jan 6, 2021 1:00:00 PM
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
3 min read
Kathy Heil: Oct 30, 2020 12:00:00 PM
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
3 min read
Kathy Heil: Oct 6, 2020 12:02:00 PM
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
3 min read
Kathy Heil: Sep 9, 2020 8:36:00 AM
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
2 min read
Kathy Heil: May 28, 2020 3:55:14 PM
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
2 min read
Kathy Heil: May 4, 2020 9:26:03 AM
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
