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Ed Heil: Aug 17, 2021 8:02:00 AM
Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member and customer stories is a more effective way of telling your story, too. You could spend all day...
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Kathy Heil: Aug 10, 2021 7:12:00 AM
As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...
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Kathy Heil: Jun 24, 2021 12:06:47 PM
In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...
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Ed Heil: Mar 18, 2021 4:43:02 PM
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
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Ed Heil: Mar 10, 2021 8:38:59 AM
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
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Ed Heil: Feb 25, 2021 7:00:00 AM
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
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Kathy Heil: Feb 19, 2021 11:00:00 AM
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
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Ed Heil: Feb 10, 2021 6:45:00 AM
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
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Kathy Heil: Jan 6, 2021 1:00:00 PM
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
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Kathy Heil: Oct 30, 2020 12:00:00 PM
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
