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Content Marketing (5)

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8 Marketing Video Production Ideas that Really Work

We’ve been beating the video drum since we started as a marketing agency. We know firsthand that producing marketing videos helps improve our clients’ digital marketing efforts. The trends have only shown this to be more and more accurate as time...

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8 Fresh Digital Storytelling Ideas for Business (+ Examples)

You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital marketing, there are endless blogs, guides, tip sheets, and more, so here's a straightforward...

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What is a content pillar? Room of pillars.

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends and search engine updates will help you stay competitive and rank in search, but how do you prioritize? One aspect we know remains...

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Attracting prospects through the 5 Fundamentals of Inbound Marketing

The 5 Fundamentals of Inbound Marketing

The fundamentals of inbound marketing just might push you to retire your old marketing ways and turn over a new leaf. Inbound marketing is different from traditional outbound marketing and has drastically changed the way businesses reach potential...

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Ideating to Implementing: Our Guide to Video Marketing

There is a lot to consider when creating a marketing video for your company. First, there are the artistic considerations: What are your stylistic preferences? Will you use voice talent or produce documentary-style? What graphic elements or...

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The Hero's Journey: Writing Better Website Copy Builds Trust with Your Audience

You’ve likely heard, “it’s not about you,” but have you heard this in the context of your brand messaging? The foundation of good brand messaging is understanding your audience, making them the hero, and establishing trust. Creating messaging that...

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pit crew pushing race car

You Don't Need to Hire A HubSpot Partner Agency, Or Do You?

If you’re implementing one part of HubSpot, no problem. The CMS? It’s fabulous, a world class “WYSIWYG” tool that makes it simple to post a blog the moment you’re done writing. The email platform is exceptional, even equipped with bumper guards to...

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The Glorious Rough Draft: Confessions of a Ghost Writer

“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a writer. Quality prose always starts with a good idea that you wrangle into a rough draft. It never...

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time square with a large number of people walking around

5 Simple Tips to Improve Your Email Workflow

As different types of contacts with various touchpoints pour into your customer relationship management (CRM) software, it can be overwhelming trying to segment and manage all of that manually. Luckily, most CRM tools have an automated workflow...

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Man with cat reading content online.

Does Content Marketing Still Matter for Your Business?

Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s gave us USB jump drives, Bluetooth technology, camera phones, and iPods. The changes since then have continued to accelerate, shaping our online...

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