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Using Recruitment Videos For Attracting Talent

It might seem obvious, but employees who like where they work and feel connected to their company’s mission and values are happier employees. As employers seek to recruit and retain talent, the ability to showcase team culture and values is critical, especially in today’s competitive hiring...

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crumpled paper and a cell phone

8 Fresh Digital Storytelling Ideas for Business (+ Examples)

You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital marketing, there are endless blogs, guides, tip sheets, and more, so here's a straightforward...

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Manufacturing marketing to increase online reach.

Manufacturing Marketing: How Industrial Businesses Grow Online Reach

How do you typically make a purchasing decision? You likely go to Google, type in phrases, questions, or even specific product or service names. You see what information is there to help you either find what you’re looking for, make product...

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master the elements using digital storytelling examples

Master the Video Elements: Digital Storytelling Examples

Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but not all video content is digital storytelling. Digital storytelling is the specific practice of...

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woman in mtg with two others who is laughing

11 Types of Video Content to Master in 2022 (and 2 for the Future)

Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we've come a long way from the...

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What is a content pillar? Room of pillars.

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends and search engine updates will help you stay competitive and rank in search, but how do you prioritize? One aspect we know remains...

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Grammar exercises on blackboard

4 Conventional Grammar Tips You Shouldn't Follow in the Digital Age

Grammar misconceptions have a way of interrupting your writing flow and sending you into a tailspin faster than a kitten chasing a laser. Whether it's because we believed everything our middle school teachers told us, or because people have a tough...

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Video editors hard at work.

Looking for Affordable Video Production? How to Find the Right Vendor

“How much does it cost to make a video?” It’s usually the first question people try to answer before embarking on producing a company video. The second question is, how does one choose an affordable video production company? So, if you’re searching...

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Using HubSpot CMS for hosting your website

Beyond HubSpot CRM: Using HubSpot CMS Hub® for Managing Your Website

Launching a new website requires significant amounts of research and planning, not to mention major investments of time, energy, and resources to see the project over the finish line. We totally get it! Anything that simplifies the process and...

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Behind the Scenes: Simple Explanation of the Video Production Process

Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple to use lighting you can buy online and have...

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